For a business that is on the brink of launching a WordPress site of its own, it becomes absolutely essential to distinguish between a WordPress theme and a Custom Website Design. Aesthetic appearance and the functionality of a website are the two main elements which decide its quotient of engagement. For a website to gain the maximum traction, it is important to lay a strong and solid foundation. As it is the platform on which its scalability, user experience, design, and function depend upon. Businesses who wish to boost their online presence need to make the pivotal decision between choosing a WordPress Theme or a Custom Website Design. DIGI-MAA is one of the best web development companies in Ahmedabad that will lead your business to the right path. This blog will be a detailed account of the comparison between the premade WordPress theme versus custom website design. We hope that it helps make your decision-making process easier.

What is a WordPress Theme?

For a business that wants to adopt a simple yet efficient approach to its website design, a WordPress theme would be the most convenient option. DIGI-MAA, a WordPress website development company in Ahmedabad , uses pre-set design templates available across platforms like ThemeForest, PhotoDune, Envato, etc. These platforms have various options for color schemes, styles, typography, and a simplified website creation process to seal the deal. WordPress theme is a relatively easier platform to use as it has inbuilt page templates, and widget placements, along with many custom options to design the website according to the needs of the business. 

As a reliable and best web development company thriving in Ahmedabad, DIGI-MAA understands that some businesses look for quick solutions without going through the nitty-gritty of website development and design. The pre-made templates that WordPress themes possess, offer a quick and attested route to website creation with comparatively less finance.

WordPress web development companies in Ahmedabad will provide services like hosting the site for the business, sorting out domain names, giving out a variety of design templates to choose from, and customizing it according to the company's requirements. Speed and simplicity are the USPs of WordPress themes. Distinctive personalization which is unique to the brand’s personality is not possible with the preset themes but that does not prevent it from delivering a refined and professional design for the website. 

Setting Up WordPress Theme 

The first step is to identify the target audience and then plan the website design. Then, the next step is to choose the design, layout, color scheme and format available from the preset themes and then customize it according to what the brand demands. The functionality and responsiveness of the Wordpress theme is tested across various digital devices and then finally the website is prepared for deployment. DIGI-MAA, the best SEO company in Ahmedabad seamlessly sets up a WordPress theme website for your business. 

What is Custom Website Design? 

For businesses that require a visual identity of the website that is aligned with the brand’s personality, Custom Website Design is the best option.Creating a custom website demands the expertise of skilled professionals like web designers, front and back end web developers, SEO team and copywriters. Before gearing up for custom website design, one needs to set up defining goals, choose a website builder, set out the layout, claim a domain name, plan the content and then design the website elements. Each of these elements requires personalization that suits the brand identity of the business.

One of the key advantages of Custom Website design is that there is ample scope for flexibility. It can allow a website to customize features like the color scheme, design layout, font, typography, and content that align with the psychology and identity of the brand. Because of its adaptable nature, it has a versatile form that can suit a personalized portfolio or a complex e-commerce website too, irrespective of the vision and mission of the client. If you are looking for the best web development company in Ahmedabad400 to grow your business through a website, then DIGI-MAA has got you covered. 

Setting Up WordPress Theme 

Firstly, the web development company understands and analyzes the brand and then defines the objectives of the project according to the brand requirements. Secondly, the design conceptualization is done in a manner that it resonates with the brand image, starting from the color palette to the structure of the website. There are multiple mock versions of the website designed to finally land at a design that would work best for the brand. Then comes the part of content integration which also has to be customized but at the same time curated in a way that it attracts more visitors. After the website is designed taking in the account of a good user experience, the website further undergoes testing for its functionality. It is, upon seamless functioning, finally launched.

What is Right For You? WordPress Theme OR Custom Website Design

There are various parameters to consider before a business decides to make a choice between a WordPress Theme or a Custom Website Design. 

1. Budget and Time

Because of the intricate nature of custom website designing, it considerably requires a higher budget than the premade WordPress themes. It is a difficult task to build a customized website design all by yourself, therefore it becomes necessary to hire a professional web developer. A custom-based website naturally has more webpages and elements to design and look after than a WordPress theme which then adds to the maintenance cost. The months that go after the coding, designing, advanced typography, and optimization of the website snowball into a higher budget route as compared to WordPress themes which take considerably less time and effort. 

In comparison to WordPress themes, setting up custom website design requires more time . It requires an expert team of designers, visualizers, frontend and backend developers to form a general consensus that is agreed upon and then worked upon over time. While, on the other hand, one can easily choose a preset theme on WordPress, install the platform, and then adjust the design based on personal requirements. A WordPress website development company in Ahmedabad, like DIGI-MAA, can help you save time and get the results you need efficiently.

2. Brand Identity

The reason some businesses choose to opt for custom website design is that they wish their website to reflect a unique identity that represents their brand. The tone, voice, typography, design elements, visuals, and everything else contribute to the business’ vision. This gives an enhanced and comprehensive user experience, keeping in mind the aspects of aesthetics as well as functionality. 

3. Scalability and Flexibility

The scope of scalability and flexibility for a custom website design is immense. As everything is designed from scratch, and the structure and format of the website are tailored purely according to the needs of the business, any future changes can be incorporated smoothly. On the other hand, WordPress offers less flexibility as it uses pre-designed themes that can only accommodate minor custom changes. DIGI-MAA,

the best web development company, will help you scale your website to become a well-established brand in Ahmedabad and outside.

4. SEO and Performance

High ranking in search engines requires a website that has attractive visual appearance and a well-designed structure. Web developers who design custom websites are aware of what type of features and content would trigger search engine optimization and boost the performance of the business through online means. On the contrary, a WordPress theme has SEO-friendly content, but it does not promise high performance and a quality user experience because of its limited features, therefore, search engine optimization here becomes a bit of a difficult task. WordPress themes may engage in efficient search engine optimization but that does not necessarily lead to great business performance. DIGI-MAA, a WordPress website company in Ahmedabadefficiently utilizes SEO and helps the businesses to rank higher in performance. 

5. UX/UI

WordPress themes have limited custom options because of its pre-designed template format. Therefore, tailoring the website according to the brand agenda is not possible. On the other hand, custom website design is used to design websites from scratch and match the brand aesthetics. Hence it has major scope for scalability and liberty to add new features as the brand grows in future. Custom web designs are structured in a way that the websites are accessible for all types of devices with minimum response lags. As a user, one is more likely to get attracted to businesses who use custom web design. Considering all the factors, Custom Web Design provides a more seamless user experience along with a brand aligned interface.  

User Interface is the spine that holds the structure of a website together. A responsive and interactive user interface translates into a positive user experience. As a wordpress theme provides preset themes, customization of the various features like colors, fonts, layout, navigation options, content, etc, becomes difficult. While in custom web designing all the aforementioned elements can be customized and tailored according to the customer base, brand requirement, and scalability. Therefore, custom web design offers a more vital, efficient, responsive and productive user interface for the website and engages the visitors for a longer period because of its attractive interface. 

Conclusion

Through carefully observing and comparing the parameters, it can be concluded that the choice depends upon the resources of the business. A business that has ample resources, time, and finance and requires a unique brand voice should opt for a Custom Website Design at the same time a business that has limited resources and time and also no demand for a unique brand voice but enough technical expertise to set up the website can opt for WordPress theme. Whatever the choice remains, DIGI-MAA is here to aid and assist the concerns of the business, prove its mettle, and solidify its reputation as the best web development company in Ahmedabad.