What are the Most Common Types of Performance Marketing?

In today’s age, marketing is a well-established field and yet it continuously evolves to keep up with the technological advancements. Due to the popularity of digital marketing, new forms are being experimented with and discovered every day. Performance marketing is one such new option that is available for businesses to try through.

In today’s age, marketing is a well-established field and yet it continuously evolves to keep up with the technological advancements. Due to the popularity of digital marketing, new forms are being experimented with and discovered every day. Performance marketing is one such new option that is available for businesses to try through.

The results-driven nature of this marketing makes it cost-effective as you only spend money when a certain trackable action takes place. This can be anything from getting social media shares to generating leads. It is worth giving performance marketing a try due to the many benefits it offers.

DIGI-MAA is one of the best-performing marketing companies in Ahmedabad. If you are someone looking to learn more about performance marketing and its types, you are at the right place. Let us explore performance marketing and the different types of performance marketing.

What is Performance Marketing?

Performance Marketing is a form of digital marketing that is largely driven by results. The success of this marketing depends on the performance of the campaign. An action that can be measured needs to take place. The result that the business is seeking can be anything from a click or signup to a download or even a purchase. You will only be charged if the business achieves the predetermined goal.

Meta and Google have made it easy to track the actions of users so that you can always check if the desired actions are being taken. So, they are the right platforms for performance marketing. Suppose you are looking for a performance marketing company based in Ahmedabad that can run your campaigns on Meta ads (Facebook and Instagram) and Google ads. In that case, DIGI-MAA is the right choice. Our experts can carry out these campaigns on your behalf and get you the desired results.

Types of Performance Marketing

There are multiple channels you can use to achieve your desired results. Here are the five most popular channels.

1. Display Advertising

In display advertising, brands use banners to attract their audience. Ads are displayed on various websites and other digital publications. Visuals are an important part of this advertising as they should include images or videos that persuade the viewers enough to click on them. It can be tricky to select the right websites to display your ads, and then process your ads on those. Hiring a performance marketer or someone who is an expert in ads management and data analytics can aid your display marketing journey. DIGI-MAA is the best performance marketing agency in Ahmedabad that can offer your business its expertise in display advertising.

2. Social Media Marketing

If you have an already established social media audience, you can use their engagement to the advantage of your business. Performance marketing can be integrated into your social media. You can use advertising in social media to reach your desired goal which can be anything from increasing brand awareness to generating leads.

The social media platform you choose for performance marketing depends on your target audience. For example, if you are targeting working professionals, a social media platform like LinkedIn is the best choice whereas if your target audience is young or you want to target the masses without being specific about the demographic, you should try Instagram. With previous experience in running Meta Ads for multiple brands, we have helped businesses get engagement, and sales, and also helped them generate leads. DIGI-MAA is a well-established social media marketing company that can take care of your 360-degree marketing needs.

3. Native Advertising

This is the best form of advertising if you want to promote your brand subtly. Native advertising is the complete opposite of display advertising. While display ads aim to stand out and attract users, native ads aim to blend in and look like it is part of the original content. Such advertisements are effective in getting conversions because they don’t look like ads at all. For example, some Instagram ads look like other normal posts that show up on your feed. Because of this, many social media users don’t see the difference between the two.

4. Pay-per-Click

Pay-per-click includes multiple types of ads. One such advertising option, that is most common, is a Paid search ad. When you search some specific terms on Google, Yahoo, or Bing, the first few results may be an advertisement. When you click on one of these ads, a fee is paid by the advertiser to the platform. As a business, you only pay for the ad when a user clicks on the ad, making Pay-per-click one of the most cost-effective ways of advertising. Some of the most well-known platforms for PPC are Google ads, Meta ads, Amazon ads, etc. The platforms provide analytics that can help you measure and track your results.

DIGI-MAA is one of the best performance marketing companies in Ahmedabad for running Pay-per-Click(PPC) campaigns. We have planned and executed successful PPC campaigns for multiple brands, both national and international, by efficiently using their budget and bringing them good engagement.

PPC falls under the umbrella of Search Engine Marketing(SEM). You can also opt for organic search engine optimization (SEO) to appear in the top results of the search engine. DIGI-MAA also provides SEO services with the help of a talented and experienced SEO team, making it one of the best SEO companies in Ahmedabad.

5. Partnership Marketing

Partnership marketing includes collaboration between two parties that mutually benefit from this collaboration. These two parties can be businesses or individuals. Partnership marketing can be of different types. The two main types are:

Influencer Marketing

Influencer marketing is a very popular form of marketing due to the return on investment it offers. Under this, brands collaborate with influencers (speakers, content creators, authors, etc.) that have the power to impact decision-making of the audience. DIGI-MAA will help you find relevant influencers that can elevate your brand growth and also communicate with them to arrange the said collaboration. We find the best influencer profiles from your industry that suit the brand image and onboard them seamlessly to collaborate with them.

We are focused on getting you results so that your brand goals are met. We assisted an apparel brand in getting 4000+ followers with the help of influencer collaborations. Our ample experience in finding influencers that suit your brand and seamlessly onboarding them makes us the best performance marketing company in Ahmedabad.

Affiliate Marketing

This includes people joining the brand’s affiliate program where everyone is provided with a unique affiliate link that can be tracked. They, then, need to promote the products of the brand. When someone clicks on this link and makes a purchase, the affiliate receives a commission.

Conclusion

Performance marketing is an effective way to grow your brand. For performance marketing to be impactful, it is important to build successful campaigns. One needs to experiment and find out what works best for your brand. We can help you set the right goals and then come up with a plan to help you achieve them.

From creating attractive content to marketing through social media, SEO, etc., our social media marketing company has got everything covered. DIGI-MAA is well-versed in creating such performance marketing campaigns that help you achieve your desired results, making it the best performance marketing company in Ahmedabad.