digi-maa

Tenscope

Logo Design & Re-designing

Logo Design & Re-designing

Tenscope, a financial management company, based in Ahmedabad wanted to get a logo designed. They wanted to create an identity that matched their ideology of ‘10x Returns’.

Hence, we started playing around with the letter ‘x’. With this, we thought of including their USP, of helping you reach infinite financial heights, into the design. And, thus, the idea of incorporating ‘infinity’ emerged. We identified the star as the symbol to represent this. Now, we had a logo on hand that perfectly reflected an amalgamation of their ideology as well as the USP. To give a final touch, we coloured it red which signifies strength.

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The Power of 10 Bulls

For all the branding assets of the company, we identified a theme, that could represent their offering as well as their ideology in a perfect way. Hence, the idea- Power of 10 Bulls was born. Following this, all the assets were created keeping the same thought aligned.

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Business Card

Business Card

We continued the mascot’s design into the business card. Drawing the inference from the bull, we played along with the logo cutout which at first seems to be our logo but as we pull the card out, it reveals the bull’s face.

Mascot

To start with, we began with the Mascot design that develops the face of the brand. We picked up the bull and incorporated it with the logo seamlessly

Mascot

Going with the same thought ahead, we created the other brand assets with the dedicated design space for the company:

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