DIGI-MAA crafted an Umbrella of Marketing, a robust brand image for Binori that reflects its
unique charm, heritage, and hospitality across its banquet, restaurant, and cafe. We’ve
established a tone, style, and voice for Binori that embodies serene luxury and unparalleled
culinary delights, all available at one location.
The Service
Evidences
From Hoardings to tent cards and seasonal menus, the design team made sure to stitch it all
together
into the brand language and make it visually appealing.
The Influencer Rush
The team roped in the city’s most influential personalities to experience and review the stays as well
as
the food at Binori. Their engaging content brought great worth and boost to the social media profile in
terms of followers, likes, and ofcourse more guests!
0k
Impressions
0+
in an year
0%
growth of followers
Photography
It cannot be magnetic, if it ain’t aesthetic!
We lay great emphasis on creating a perfectly aesthetic social media profile for Binori that is both
eye-pleasing and visually stunning. Visuals of the hotel’s lavish stays, vibrant events, exquisite
cuisines, and invigorating ambiance are conceptualized in a way that essentially captures the spirit of
the hotel.
Performance
Marketing
The Number Game
What is content without demanding some action? The team targeted, segmented, and executed Meta
Ads for various offers, discounts, and special festivities. The continuous optimization of ads
on the basis of demographics and geographic specifications leads us to the best results.
Campaign Marketing
The Special One
Binori had launched overnight dine-in and munching during the nine days of Navratri and to promote
the same, team DIGI-MAA came up with ‘Ae kHalo’. A festive campaign where we created content that
focussed on our midnight menu and buffets turned successful with extensive ad promotions over the
best ideas. We roped in influencers to get the city talking about the same.
The word Ae Khalo signifies the spirit of Ras-Garba infused quirkily into Amadavadis’ most loved
‘Khana’. Our design team managed to incorporate the same feel using vibrant colours, typos, and elements
into the campaign unit.
We executed content strategies for Binori that are not conventional or old-school. Our thumb-stopping content influences people to experience the richness of Binori. Our timely and targeted social media presence not only holds loyal customers for Binori but also invites potential ones.